About Us

The Visionary Behind the Brand

Welcome to Boo & Co.: a fashion destination inspired by the vision of its owner, Brie Roberts.

With a passion for style, an eye for trends, and an unwavering commitment to quality, Brie has created Boo & Co. for you all to enjoy.

Driven by a lifelong love for fashion, at the age of 16, Brie embarked on a journey in 2020 to create a brand that embodies both elegance and individuality.

With a deep passion for fashion and a flair for design, Brie is dedicated to bringing new ideas and current market trends to the forefront. Recognising a gap in the New Zealand fashion market, Brie established Boo & Co. with the vision of providing affordable, high-quality, and on-trend products.

About Boo & Co. 

Designed in New Zealand. Made for everywhere.

We focus on limited runs, considered fits, and a relaxed approach to getting dressed.

No overproduction. No excess. Just the pieces that feel right.

We are passionate about curating a collection that embodies elegance, comfort, and contemporary trends. With our commitment to excellence and attention to detail, we strive to provide exceptional clothing that resonate with fashion-forward customers.

But Boo & Co. is more than just a clothing brand; we are dedicated to building lasting relationships with our customers.

We are proud to present Boo & Co., carefully curated to showcase the best of our work. From trend-setting garments to wardrobe staples, Boo & Co. offers a comprehensive range of options. Immerse yourself in our world of fashion, where style meets substance, and quality meets affordability.