About Us
The Visionary Behind the Brand
Welcome to Boo & Co.: a fashion destination inspired by the vision of its owner, Brie Roberts.
With a passion for style, an eye for trends, and an unwavering commitment to quality, Brie has created Boo & Co. for you all to enjoy.
Driven by a lifelong love for fashion, at the age of 16, Brie embarked on a journey in 2020 to create a brand that embodies both elegance and individuality.
With a deep passion for fashion and a flair for design, Brie is dedicated to bringing new ideas and current market trends to the forefront. Recognising a gap in the New Zealand fashion market, Brie established Boo & Co. with the vision of providing affordable, high-quality, and on-trend products.
About Boo & Co.
We are passionate about curating a collection that embodies elegance, comfort, and contemporary trends. With our commitment to excellence and attention to detail, we strive to provide exceptional clothing that resonate with fashion-forward customers.
But Boo & Co. is more than just a clothing brand; we are dedicated to building lasting relationships with our customers.
We are proud to present Boo & Co., carefully curated to showcase the best of our work. From trend-setting garments to wardrobe staples, Boo & Co. offers a comprehensive range of options. Immerse yourself in our world of fashion, where style meets substance, and quality meets affordability.
FAQ's
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How long does it take to dispatch my order?
Here are our current dispatch times for each piece:
- Hoodies*, Shorts & Track Pants: Same day dispatch.
- Relaxed & Baggy Hoodies: 1-7 business days to print.
- T-Shirts: 1-7 business days to print.
Please note, there are also delivery times on top of these days, and after dispatch, we cannot control how fast the courier delivers your package.
* Classic B&C Hoodies - Collegiate Hoodies, Navy B&C Hoodie and Club 23 Hoodie.
How long does it take to deliver my order?
Here are our current estimated delivery times after dispatch:
New Zealand: 1-2 business days.
New Zealand - Rural: 1-3 business days.
Rest of World: 3-10 business days.
If you have paid extra for Express International Shipping: 2-6 business days.
Please allow for delays as there are currently limited flight capacities for all international orders.
What is your return policy?
To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.
To start a return, you can contact us at info@booandco.nz
How can I exchange my item?
The fastest way to exchange your piece is to return the item you have, and once the return is accepted, make a separate purchase for the new item.
To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging.
What is the difference between the "Baby Tee" and the "Premium Baby Tee"?
Baby Tee:
- Style: Inspired by the 90s, this tee features a boxy, baby tee fit.
- Material: Made from 175 g/m² Cotton Jersey, it’s breathable and light, making it perfect for warmer days.
- Fit: This tee has a more cropped, shorter length, giving it a distinctive, trendy appearance.
Premium Baby Tee: Formally known as our "Short-Fit Tee".
- Style: Designed for a modern fit, this tee offers a slightly longer length than the Baby Tee.
- Material: Crafted from 100% Premium Combed Cotton with a weight of 185 GSM, it’s softer and slightly thicker than the Baby Tee, providing extra comfort and durability.
- Fit: The Premium Baby Tee has a longer cut compared to the Baby Tee, ideal for those who prefer a bit more coverage.
If you’re looking for a more cropped style with a breathable feel, the Baby Tee is a great choice.
If you prefer a softer, slightly thicker material with more coverage, the Premium Baby Tee will be your go-to.
When is the last day I can order before you are closed for the holidays?

Christmas is fast approaching, so here are our 2025 Christmas shipping cut-off dates to help make sure your order arrives in time. Please order before the dates below to avoid missing out!
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T-SHIRT & HOODIE ORDERS:
For T-Shirts and Graphic Hoodies, the last day to order to ensure Christmas delivery is:
9th December
We will also be holding a small amount of stock of our most popular tees, so after the 9th of December a select amount will still ship immediately if available.
Please note: T-Shirts and Graphic Hoodies take 1–8 business days to be printed and dispatched, so we strongly recommend ordering early.
After the 9th of December, our T-Shirts and Graphic Hoodies will take 19 business days to be printed and dispatched as our printing team will be on a break.
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NEW ZEALAND ORDERS:
All NZ orders are shipped via NZ Post Courier.
Domestic Courier Cut-Off Date:
22nd December
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INTERNATIONAL ORDERS:
All international orders are shipped via Economy (Standard) Tracked unless Express is selected at checkout.
Global – Economy (Standard) Tracked Cut-Off Date:
11th December
(Applies to all countries for standard/economy shipping.)
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EXPRESS INTERNATIONAL ORDERS:
If Express Shipping is chosen at checkout, the cut-off dates are:
🩷 Australia: Wednesday 17 December
🧡 United States: Wednesday 17 December
💛 South Pacific: Monday 15 December
🩵 Asia, Canada, Europe, UK: Friday 14 December
🤎 Rest of World: Wednesday 14 December
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IMPORTANT NOTES:
Cut-off dates are guidelines, not guaranteed delivery dates. This data has been provided to us by NZ Post and Go Sweet Spot (our shipping provider), and we are not held liable for any shipping delays. Weather events, network congestion, customs delays, and operational issues may affect timelines.
For rural addresses, please allow up to 3 extra working days.
To help ensure on-time delivery:
- Order/dispatch before cut-off dates.
- Provide accurate addressing + receiver contact details.
- Choose Express for time-sensitive orders.
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Thank you so much for supporting small this Christmas 💛
If you have any questions, we’re always here to help.
Happy Holidays!
Love, Boo & Co. xx
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